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Digital Marketing
Exceed Guest's Expectations from Awareness to Booked
In a recent whitepaper published by Deloitte, it was noted that "In order to win and retain guest preference, hotels should be more thoughtful about how people and technology, powered by insights, weave together to deliver authentic hospitality."
So, how can you use insights to provide an authentic experience?
With all of these tips, be careful of recent GDPR laws - we have a blog about these if you need to brush up!
First, make sure that guests accept a personalized experience on your website and make it easy to opt out of. This is key in using insights and analytics. Is that all? No. Below are some tips.
Data Management
This is making sure that you have complete and easy-to-use data. You don’t need to collect every bit of information, but just factors that are relevant to you. For example, if you found that your main web viewers are from a specific country or town, push out more content to convert those web-viewers into guests.
Social Insights
You need to know what your customers are saying about your hotel. Not only is having an account on TripAdvisor, Expedia, Google Reviews, and Booking.com important but the key success factor in responding to all of those reviews and taking in the feedback given.
Real-time Strategies
Customers want to feel unique. Provide timely recommendations and push out new specials throughout their web experience and even after they have left your website through a mailing list. Remember, customers are real people who want to be valued as individuals. Always keep this in mind with your promotions.
Need help with marketing and standing out? Contact us today and find out exactly how we can help.
Keep Reading
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- September 22, 2020
With fierce competition in the hotel industry, enticing visuals of your property can help you stand out from the crowd. Follow this guide for creating visual content that will improve your online aesthetic and increase your bookings.
New Technology Trends: Artificial Assistance for Hotels
- August 23, 2018
With the emergence of home assistants like Amazon’s Alexa, Google’s Assistant, or Apple’s HomePod, the reliance on having an artificial helper is a growing need. Hotels are beginning to test how voice recognition can enhance the in-room experience.
How You Can Use Instagram to Drive Your Hotel Bookings
- October 19, 2020
It’s not uncommon for most travellers to now look to social media as inspiration for their next trip. Social platforms are abound with perfectly curated travel snaps from friends, influencers and brands. So, how can you improve your hotel’s social media presence and increase your bookings?
Let’s talk about Google Adwords
- January 18, 2019
Recently, we held an event hosted by Kevin Harwood all about Google Adwords and how small businesses could utilize its full potential. The event hosted in downtown Vancouver was to learn Kevin’s secrets used in creating countless consistent and profitable Google Ad campaigns.
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