Driving Higher Engagement and More Conversions

Following extensive consultation to map out the goals, brand identity and customer profiles of  Ste. Anne’s, we set to work designing a fully custom website designed to tell their story, create an emotional connection with potential guests and, ultimately to driver higher engagement, more direct bookings and and greater ecommerce revenue. 

Part of these efforts involved designing a robust backend content management system (CMS) to allow the property to manage and edit content on their website from a user-friendly dashboard. Taking the time to fully understand the day-to-day needs of the property, we built a CMS that allows Ste. Anne’s control over the most important dynamic website content while preserving the careful website optimization and design details that attracted them to a custom-coded website. 

Following the new website launch, the results were apparent within the first month. Website visitors were spending more time on the website, exploring more pages and demonstrating greater engagement with the content on each page. The bottom line results followed suit, with a 33% increase in website conversion rate in the first month after launch. 

Ultimately, Ste. Anne’s now has a web presence that lives up to their reputation and fully communicates value to guests, serving as a more robust engine for driving online revenue for their business.